Privacy Policy

Immortal Lives Limited LLC (“Immortal Lives Limited LLC,” “we” or “us”) knows that you care about the information we collect from you and how that information is used and shared, and this Privacy Policy describes our practices. This Privacy Policy applies to information we collect when you interact with us online, via the Immortal Lives Limited website, www.illcoapparel.com  (our “Website”), email, chat, or other electronic messages, or otherwise interact with us as described below. It does not apply to information collected by any third party (including our affiliates and subsidiaries), including through any application or content (such as advertising) that may link to or be accessible from or on this Website. By interacting with us online, you are accepting the practices described in this Privacy Policy. If you do not agree with our policies and practices, your choice is not to interact with us online. This policy may change from time to time (see What About Changes to this Privacy Policy). Your continued interaction with us online after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

What Information About Customers Does Immortal Lives Limited Gather?

The information we learn from customers helps us personalize and continually improve your Immortal Lives Limited experience. Here are the types of information we gather.

Information You Give Us: We receive and store any information you enter on our Website or give us in any other way, which might include your name, email address, shipping address, billing address, phone number, product preferences, demographic information (e.g., gender, age range), and social media information (e.g., username, profile picture). In some cases, we may also collect information you provide about others, such as when you decide to purchase and ship products to someone. We will use such information to fulfill your requests and will not send marketing communications to your contacts unless they separately opt in to receive communications from us. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features.

Surveys & Contests:  From time to time our Website requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information (e.g., email address, shipping address) and demographic information (e.g., gender, age range).

Information We Collect Automatically: We automatically collect and store certain types of information whenever you interact with our Website, emails, or advertisements and other content served by or on behalf of Immortal Lives Limited on other websites. Like many websites, we and our service providers may use cookies, web beacons, and other technologies to collect such information, which may include but is not limited to the type of browser/device/hardware you use, access times, pages viewed, your IP address, any referring links through which you access our Website, the contents of your Shopping Cart, and product purchase or return information. For more information about cookies and how to disable them, see How Are Cookies Used?

Information from Other Sources: We might receive information about you from other sources and add it to information we collect about you.

How Are Cookies Used?

Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide personalized advertisements on other websites and storage of items in your Shopping Cart between visits.

Most web browsers are set to accept cookies by default. If you prefer, you can usually prevent your browser from accepting new cookies, have the browser notify you when you receive a new cookie, or disable cookies altogether through the browser’s Help feature. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. For more information about disabling Flash cookies, see http://www.adobe.com/products/flashplayer/security. Because cookies allow you to take advantage of some of our Website’s essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you may not be able to add items to your Shopping Cart, proceed to Checkout, or use any Immortal Lives Limited products and services that require you to sign in to your online account. For more information about cookies, see What About Social Media Platforms and Plugins?

How Does Immortal Lives Limited Respond to Do Not Track Signals?

Many web browsers support Do Not Track technology, which allows you to automatically transmit a Do Not Track signal or preference to websites you visit indicating that you do not wish to be tracked. We do not currently respond to Do Not Track browser settings or signals on our Website. For more information about “Do Not Track,” please visit https://www.allaboutdnt.com.

How Does Immortal Lives Limited Use the Information It Receives?

We may use information about you for one or more of the following purposes:

• Presenting our Website and its contents to you;
• Providing you with information, products, or services that you request from us;
• Processing transactions and sending you related information, including confirmations and receipts;
• Managing your account(s) and sending you updates, security alerts, and support and administrative messages;
• Communicating with you via social media platforms;
• Personalizing your online experience and providing advertisements, content, or features that match your profile and interests;
• Monitoring and analyzing trends, usage, and activities;
• Administering sweepstakes, contests, promotions, and surveys;
• Legal compliance (e.g., assisting law enforcement and responding to legal/regulatory inquiries);
• In any other way we may describe when you provide the information; and
• For any other purpose with your consent.

We may also use your information to communicate with you about products, services, offers, promotions, rewards, and events that may be of interest to you. If you prefer to opt out of such communications, you can do so at any time by following the instructions provided in those communications or through the methods described under How Do I Contact Immortal Lives Limited?.

How Does Immortal Lives Limited Share the Information It Receives?

We share customer information as described below.

Aggregated or De-Identified Information: We may disclose aggregated information about our customers, and information that does not identify any individual, without restriction.

Affiliated Businesses: We work closely with affiliates of Immortal Lives Limited that follow practices at least as protective as those described in this Privacy Policy.

Third-Party Service Providers: We also may employ other companies and individuals to perform functions on our behalf. Examples might include fulfilling orders, delivering packages, sending postal mail and email, administering sweepstakes, analyzing data, web hosting, processing credit card payments, and providing customer service. We provide such third parties with access to personal information needed to perform their functions, but we do not authorize them to use it for other purposes.

Business Transfers: As we continue to develop our business, we might sell or otherwise transfer certain of our assets. In such transactions, customer information generally is one of the transferred business assets, and you agree that your information may be transferred in these circumstances; however, information about you remains subject to the promises made in any pre-existing Privacy Policy (unless you consent otherwise).

Protection of Immortal Lives Limited and Others: We release account and other personal information when we believe release is appropriate to comply with the law, to enforce or apply our Terms of Use and other agreements, to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets, or to protect the rights, property, or safety of Immortal Lives Limited, our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Policy.

With Your Consent: We may also share information about you in other ways and for other purposes, with your consent.

How Secure Is Information About Me?

We use industry standard practices to protect your personal information, including use of Secure Sockets Layer (SSL) software, which encrypts information you input on our Website.  

Unfortunately, no website, database, or system is completely secure, and we cannot guarantee the security of your personal information. It is important for you to protect against unauthorized access to your account and to your computer. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. Be sure to sign out of your account when you are finished using a shared computer. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Website.

What Should I Know About Third-Party Advertisers and Links to Other Websites?

Our Website might include third-party advertising and links to other websites.  When you click on links on our Website, they may direct you away from our Website. We are not responsible for the privacy practices of other websites and encourage you to read their privacy policies.

What About Social Media Platforms and Plugins?

We may interact with you on multiple social media platforms (e.g., Instagram, Twitter, Snapchat, Facebook). If you contact us or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this Privacy Policy as well as the privacy policy of the social media platform you use.

Plugins and Apps: Our Website includes social media plugins, such as the Facebook Like button and Twitter widget. These plugins may be hosted by a third party and may use cookies or other tracking technologies to collect information about you such as your IP address and which page you’re visiting on our Website. Your interactions with those plugins are governed by the privacy policies of the companies that provide them. In addition, we may enable certain third-party apps to optimize the performance of the Website and our own business processes and operations. These third-party apps may have access to certain data you provide to us or that is collected about you or your use of the Website. A list of these third-party apps is provided below under Third-Party Apps, Data Collection, and Automated Decision Making, including the data that apps collect, the purpose for which the data is collected, and whether the app includes automated decision-making functionality.

Advertisements: We may display targeted advertisements to you through social media platforms. See the policies of each social media platform for additional information about these types of ads.

What Options Do I Have Related to Information About Me?

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Online Account Information

You may update, correct, or deactivate your online account at any time by logging into your account and navigating to the “My Account” page. If you choose to deactivate your online account, please note that we may retain certain information about you for legitimate business purposes or as required by law.

Promotional Communications

If you do not wish to receive promotional communications from us, you can opt out of such communications at any time by following the instructions provided in those communications or contacting us through the methods described under How Do I Contact Immortal Lives Limited?. Unless otherwise provided by law (such as the General Data Protection Regulation that applies to European users of the Website), this opt out does not apply to information provided to us as a result of a product purchase, product service experience, or other transactions.

Cookies

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. For more information see How Are Cookies Used? If you disable or refuse cookies, please note that some parts of our Website may then be inaccessible to you or not function properly.

If you are a California resident, see California Residents for additional rights you may have with respect to your personal information.

What About Changes to this Privacy Policy?

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on our Website. If we make changes to this policy, we will notify you that it has been updated by revising the date at the top of this policy, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. In some cases, we may provide you with additional notice (such as adding a statement to the homepage of our Website or sending you an email notification).

What About the Terms of Use?

If you choose to visit our Website, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms of Use, including limitations on damages, resolution of disputes, and application of the law of the State of Nevada.

California Residents

If you are a California resident, the information below also applies to you. Certain terms used in this section have the meanings given to them in the California Consumer Privacy Act of 2018 (“CCPA”).

Information We Collect

Under the CCPA, “personal information” is defined as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). Personal information does not include:

• Publicly available information from government records
• Deidentified or aggregated consumer information
• Information excluded from the CCPA’s scope, like health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA), or clinical trial data; and personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994

In particular, our Website has collected the following categories of personal information from or about our users within the last 12 months:

• Identifiers (e.g., name, mailing address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers)
• Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) (e.g., a name, address, telephone number, credit card number, debit card number, or any other financial information)
• Commercial information (e.g., products or services purchased or considered, purchasing or consuming histories or tendencies)
• Internet or other similar network activity (e.g., browsing history, search history, information on a user’s interaction with a website, application, or advertisement)

We obtain the categories of personal information listed above from the following categories of sources (for more information see What Information About Customers Does Immortal Lives Limited Gather?):

• Directly from you. For example, from information you enter on our Website or otherwise provide to us, or products and services you purchase or have purchased.
• Indirectly from you. For example, from observing your actions on our Website.

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following business purposes:

• Presenting our Website and its contents to you;
• Providing you with information, products, or services that you request from us;
• Processing transactions and sending you related information, including confirmations and receipts;
• Managing your account(s) and sending you updates, security alerts, and support and administrative messages;
• Communicating with you via social media platforms;
• Personalizing your online experience and providing advertisements, content, or features that match your profile and interests;
• Monitoring and analyzing trends, usage, and activities;
• Administering sweepstakes, contests, promotions, and surveys;
• Legal compliance (e.g., assisting law enforcement and responding to legal/regulatory inquiries);
• To communicate with you about products, services, offers, promotions, rewards, and events that may be of interest to you;
• In any other way we may describe when you provide the information; and
• For any other purpose with your consent.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

Our Website has disclosed the following categories of personal information for a business purpose within the last 12 months (for more information see How Does Immortal Lives Limited Share the Information It Receives? and Third-Party Apps, Data Collection, and Automated Decision Making):

• Identifiers (e.g., name, mailing address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers)
• Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) (e.g., a name, address, telephone number, credit card number, debit card number, or any other financial information)
• Commercial information (e.g., products or services purchased or considered, purchasing or consuming histories or tendencies)
• Internet or other similar network activity (e.g., browsing history, search history, information on a user’s interaction with a website, application, or advertisement)

We disclose your personal information for a business purpose to the following categories of third parties:

• Service providers

In the preceding 12 months, the Company has not sold personal information.

Your Rights and Choices

The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:

• Identifiers (e.g., name, mailing address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers)
• The categories of personal information we collected about you
• The categories of sources for the personal information we collected about you
• Our business or commercial purpose for collecting or selling that personal information
• The categories of third parties with whom we share that personal information
• The specific pieces of personal information we collected about you (also called a data portability request)
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing: sales, identifying the personal information categories that each category of recipient purchased; and disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct any applicable service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
• Debug products to identify and repair errors that impair existing intended functionality
• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.)
• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us
• Comply with a legal obligation
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

• Sending an e-mail to sales@illcoapparel.com
• Logging into your password-protected account and submitting a request through your account

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 45 more days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding our receipt of the verifiable consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. 

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties
• Provide you a different level or quality of goods or services
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

Other California Privacy Rights

A business subject to California Civil Code section 1798.83 is required to disclose to its California customers, upon request, the identity of any third parties to whom the business has disclosed personal information within the previous calendar year, along with the type of personal information disclosed, for the third parties’ direct marketing purposes. Please note that we are only required to respond to a customer request once during any calendar year, and only if we are covered by such California Civil Code section. If you are a California resident and would like to make such a request, contact us via one of the means described under How Do I Contact Immortal Lives Limited?. Please be aware that not all information sharing is covered by this California law and only information sharing that is covered will be included in our response. We reserve the right not to respond to requests submitted to addresses other than the addresses specified in this paragraph.

European Residents

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise any of these rights, please contact us through the methods described under How Do I Contact Immortal Lives Limited?.

Additionally, if you are a European resident, please note that we are processing your personal information to fulfill contracts we might have with you (for example, if you use the Website or place an order through the Website) or otherwise to pursue our legitimate business interests related to those contracts or to your use of the Website. Please also note that your personal information may be transferred outside of Europe, including to Canada and the United States. It is our understanding that the third-party data transferring services and data storage services that we use comply with the EU-US Privacy Shield framework. When you place an order through the Website, we will maintain your order information for our records unless and until you ask us to delete this information.

Third-Party Apps, Data Collection, and Automated Decision Making

We use the third-party apps listed below to operate the Website and our business. The list below summarizes the data that the apps collect or have access to and the purpose for collecting or accessing such data. We recommend that you review the privacy policy of each of the apps listed below for more detail on how each app handles the data it collects. In general, the type of personal information and data to which many of the apps have access include, where applicable: names, email addresses, phone numbers, physical addresses, geolocations, IP addresses, browser user agents, product selections, script tags, and transaction and order fulfillment information.

The list below also indicates the apps that we believe include automated decision-making functionality, meaning an app that uses an automatic algorithm to decide whether a user is eligible for certain services or offers, should be charged a particular price, or is likely to be interested in certain goods or services.

Avalara AvaTax: Provides us with tax automation capabilities.

Address Validator: Provides us tools for address verification that reduce the potential amount of shipping failures or delays.

Attentive: Integrates with our Website to provide customers with SMS/MMS marketing and promotional updates.

Better Reports: Provides us with tools for customized and automated reporting.

Elevar Tag Management Suite: Optimizes incoming Website traffic.

Fraud Filter: Provides our Website with protection against fraudulent transactions. The app includes automated decision-making functionality, such as vetting tools to help avoid fraudulent transactions.

Facebook: Integrates our Website into user’s Facebook accounts.

GDPR Banner: Provides our customers with tools for enhanced privacy while shopping our Website.

Geolocation: Provides our international customers with language and country recommendations for a more tailored shopping experience.

Global-e Live: Provides us with tools and functionalities for delivering our international customers a comprehensive and enhanced shopping and checkout experience.

Google Analytics: Provides us with tools and reporting to improve our Website functionality and customer experience.

Google: Allows our customers to experience features of our Website while navigating offsite.

Kiwi Size Chart: Provides a tool for our customers to receive size recommendations on products.

Klarna Payments: Provides financing options for customers at checkout on our Website.

Lifetimely: Provides us with a data visualization and analytics dashboard.

Launchpad by Shopify: Provides us with functionality to schedule, coordinate, and execute events, such as sales, product drops, and inventory restocks, as well as tracking the success of an event as it progresses.

NoFraud: Provides our Website with protection against fraudulent transactions. The app includes automated decision-making functionality, such as vetting tools to help avoid fraudulent transactions.

Return Rabbit: E-commerce return solutions platform and returns management software for hassle-free, automated online returns.

ShipStation: Provides a fulfillment tool for our warehouses to ship products.

Shopify and Shopify Flow: Provides us with Shopify automation capabilities. The app includes automated decision-making functionality, such as to prevent risk and fraud by merchants, to help merchants avoid fraudulent transactions from their customers, to personalize merchants’ experience when they use the Shopify admin and app store, and to determine eligibility for certain Shopify services (like Shopify Capital).

Shopping Feeds: Provides our customers with a product data feed through Shopify.

Proxima.io: Syncs store data to identify high-intent audiences for your business

Stamped Product Reviews & UGC: Provides the functionality for customers to leave product reviews.

Zendesk: Provides us with a customer service helpdesk, including a chat widget on our Website.

 How Do I Contact Immortal Lives Limited?

If you would like to access, correct, amend, or delete any personal information we have about you, register a complaint, or simply want more information about our Privacy Policy, then you may contact us at sales@illcoapparel.com